Why Running and Water?
Epic adventure - a primal urge and archetypal events
Why a world relay on foot? Why trail relays around the clock? The Blue Planet Run Foundation has followed the time tested model of linking long distance events with a cause. An around-the-world run was our vision since we began our mission towards global sustainability, focussed on the issue of safe drinking water. The idea was to create an event that would capture the excitement of people from all walks of life worldwide. The epic nature of the event has appeal to both participants and the audience. The combination of the primal, archetypal elements of water, one of the most basic essentials of life, with running, the fundamental mode of transportation and communication, strikes a physiological chord. Furthermore, the human characteristics of stamina, commitment and passion which are showcased through our running events are absolutely essential for achieving success with the water projects that we fund. With determination and will power, our athletes and participants succeed on the trail. With determination and will power, the global community can succeed in providing safe drinking water to everyone.
Blue Planet Run international runs have the potential to reach an enormous global audience through one event. This extraordinary feat of endurance showcases astounding human spirit and the will power of amazing people from all over the world. The events capture the human spirit and direct it towards a cause.
The Experience
Participants have a once-in-a-lifetime experience. People along the route have an opportunity to witness and contribute to the staging of the event and the outcome. Whether on route or on-line, participants have the chance to be part of a huge movement and to make a difference.
Raising Awareness
Taking a time-tested model to a higher level
The epic nature of our events create interest in the critical drinking water issue, and educational programs will connect school children with the cause world-wide. Every BPR event or product will focus on the message and importance of ensuring safe drinking water for everyone on the planet. The Foundation will utilize all possible ways of leveraging its running evens to raise money for the cause.



Delicious
Digg
StumbleUpon
Reddit
Furl
Facebook
Google
Yahoo