ignition, Inc.

ignition, Inc. is an experiential marketing and media resource, delivering strategically-focused, highly targeted, relevant brand messaging for its clients. The premier provider of human interactive media, ignition brings brands to life through multi-sensory activations that engage, educate and entertain target consumers. Started in 1997 by Mark "Dill" Driscoll and his wife, Susan, the company has more than 50 full time employees and is headquartered in Atlanta with offices in New York, Los Angeles, Indianapolis, London, Berlin and Turino, Italy. Dill is an internationally recognized visionary whose unconventional, multi-decade marketing career is fueled by passions of his heart. He has worked with brands spanning Coca-Cola, Delta, ESPN, AT&T, Toyota, Nestle, General Motors, Exxon, Six Flags, Anheuser Busch, Unilever, Nintendo, Hasbro and many others. ignition is proud to be producing the inaugural Blue Planet Run.